Authorized Willow Tree®
Dealership Policy
In order to purchase the Willow Tree® line, a retailer must be approved as an Authorized Willow Tree® Dealer. This is done by meeting with a local DEMDACO Territory Manager. Once approved, the Territory Manager sends in the opening order and facilitates setting up the account. Of note....You must also receive explicit written permission from DEMDACO to sell Willow Tree® products on the internet.*
FILL OUT FORM ON THE RIGHT
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*If you are selling on the internet without permission after 6/1/2017, future shipments will be jeopardized. If you need assistance, email WillowTreeApproval@demdaco.com.
DEMDACO does not, and never will, seek any agreement from an Authorized Willow Tree® Dealer that sets minimum resale prices. In accordance with applicable legal rules, we do advise Authorized Willow Tree® Dealers that in accordance with our internal, unilateral policy, DEMDACO does not deal with Dealers that sell the Willow Tree® line at retail prices below the Suggested Retail Price (SRP) which portrays keystone pricing (or twice the wholesale price). Where retailers decide to market our Willow Tree® line in a manner that is inconsistent with our retail policy, we may exercise our right not to make further sales to that account. When such decisions are made, they are not subject to any negotiation or modification. Please note that no one from the DEMDACO sales division is authorized to discuss or comment on any aspect of this policy or any decision made in connection with this policy.
Additionally, DEMDACO is concerned about instances where Dealers who market Willow Tree® also merchandise confusingly similar goods in very close proximity to Willow Tree® and “free ride” off of the immense popularity and consumer awareness of the Willow Tree® brand. Dealers are entitled to carry other merchandise; however where retailers decide to market confusingly similar merchandise in close proximity to Willow Tree®, we may exercise our right not to make further sales to that account. When such decisions are made, we will advise you. If there are matters requiring further discussion, they should be addressed to us at DEMDACO in writing. No one from the DEMDACO sales division is authorized to engage in discussions with Dealers on any aspect of this policy or any decision made in connection with this policy.
Online sellers may not use a domain name that includes the terms “willow tree” (as two words, one word or in any form). The online seller’s website must display a prominent disclaimer stating: “Willow Tree® is a registered trademark of Susan Lordi. Willow Tree® products in the United States are distributed exclusively by DEMDACO. Other than in its capacity as an independent authorized reseller, neither (the owner of this website) nor their website is affliated with, endorsed by or sponsored by Susan Lordi or DEMDACO.” Also, any copyright notice displayed on a reseller’s website that refers to copyright ownership of the website (as opposed to copyright ownership of Willow Tree® products) must be in the name of the owner of the website and may not include the term “willow tree.” For example, if ABC Company operates a website on which authorized Willow Tree® products are sold, the copyright notice for the website (not Willow Tree® products) should read: “©2013 ABC Company.” An online seller may not present its website nor use its internet marketing efforts in a manner which would cause the viewer to believe that the website is associated with or endorsed by Willow Tree® or DEMDACO in any capacity other than as an authorized reseller of Willow Tree® products. When retailers decide to market online in a manner inconsistent with this policy, we may exercise our right not to make further sales to that account, as well as take such action as may be necessary to protect the intellectual property rights associated with Willow Tree® products. Please note that no one from the DEMDACO sales division is authorized to discuss or comment on any aspect of this policy or any decision made in connection with this policy.
Willow Tree® Graphic Standards for DEMDACO Authorized Retailers
As an authorized retailer with DEMDACO, you are required to apply Willow Tree® brand graphic standards to your retail advertising and marketing materials in both print and electronic media.
By adhering to these standards, you protect and strengthen the Willow Tree brand identity, and provide consumers with assurance that their purchase is an authentic Willow Tree product.
1. Willow Tree® brand and logos
a.
Willow Tree trademarks, logo and copyrights are the intellectual property of Susan Lordi, the artist and creator of the line. Willow Tree is registered by the United States Patent and Trademark Office, and products, images and logo are protected by US and International copyright and trademark laws.
b.
The Willow Tree logo consists of the graphic image of a willow tree with the words Willow Tree® across it and the signature of Susan Lordi below it. This is the offcial logo—it is the only one that should be used by retailers in their marketing activities.
c.
Maintain the logo in its original form. Please do not modify the logo to create a hybrid design that incorporates other images or words such as your store logo. Do not separate the components or alter the size relationship.
d.
The logo is ideally printed in black or a dark brown color. Do not reverse logo to white or print in alternate colors.
e.
The words Willow Tree® can appear in any font when written in a text paragraph or to identify an image. The font used in the logo is a customized Papyrus. Do not create some other type of font identity for the brand if you are promoting the entire line of products.
2. Authorized Use of Willow Tree® logos and images
a.
As part of our Authorized Willow Tree® Dealership Policy, only DEMDACO, DEMDACO Territory Managers, Licensed International Distributors, or Retail Dealers may use the Willow Tree trademarks, images or logo on or in connection with web sites, products, packaging, manuals, and promotional/advertising materials when they are promoting the sale of Willow Tree brand product, if used in accordance with these Willow Tree® graphic standards.
b.
As outlined in the Authorized Willow Tree® Dealership Policy, it is in violation for retailers to use the words ‘Willow Tree’ …as your retail domain name, or as part of your retail domain name. Do not include the brand name as part of your logo, newsletter masthead, email masthead, retail store or online site. (For example: willowtreeangels.com, willowtreestore.com, Country Accent’s Willow Tree Gift Store.)
c.
The Authorized Willow Tree® Dealership Policy can be referenced on DEMDACO.com or by contacting DEMDACO Customer Service.
3. Unauthorized Use of Willow Tree® logo and images (by consumers or organizations)
a.
Do not put Willow Tree images on materials not associated with the sale of the product, such as book covers, fliers, gift bags, brochures and business cards. Do not incorporate Willow Tree logo or images into other business logos, website design or other artwork.
b.
Any requests to use Willow Tree images or logo by private individuals or organizations must be reviewed and approved by Susan Lordi, owner of Willow Tree trademark and copyrights.
4. Correct Identification of Product Images
a.
Whenever a Willow Tree product image is used for brand promotion or advertising, it should be identified with the Willow Tree® logo or the words Willow Tree® in the descriptive text or headline copy. This pertains to brochures, catalog pages, product sheets, websites, advertisements and emails.
b.
Willow Tree should not be used in possessive form. It is not correct to refer to products as Willow Tree’s Figures. It is correct to say Willow Tree® figures.
c.
There is no word “the” in the product name. It is not correct to say The Willow Tree® Figures and Angels. It is correct to say Willow Tree® figures and angels.
d.
Do not shorten or abbreviate Willow Tree product names. For example, Angel of the Spirit, not Spirit Angel. Angel of the Kitchen, not Kitchen Angel.
5. Use of Trademark Symbol (®)
a.
Willow Tree® is registered by the United States Patent and Trademark Offce by artist Susan Lordi.
b.
Whenever the logo or words “Willow Tree” are used (regardless of typestyle), they should be accompanied by ®. The words Willow Tree are typically written with upper and lower case letters.
c.
The symbol is placed immediately after the words Willow Tree, either in superscript or in line with the words. If you don't have the appropriate symbol keys in your word processing software, then you may use the symbol in parenthetical form [i.e., (R)].
d.
The ® should always be used in a headline. If the words Willow Tree are used repeatedly in a paragraph about the product (as in an article or interview), the ® should be used on the first reference on the page. It is not needed on subsequent references in the text or body copy.
6. Accurate Brand Description
a.
Each Willow Tree product is created by Susan Lordi, and licensed to DEMDACO for manufacture, distribution and marketing. When referencing the Willow Tree brand, it is important to reflect this relationship in your description.
b.
Willow Tree® sculptures are by Susan Lordi, and from DEMDACO
c.
DEMDACO is always spelled in all capital letters.
d.
The brand can be described correctly in many ways, as follows:
i.
Willow Tree® sculptures by Susan Lordi.
ii.
Artist Susan Lordi’s Willow Tree® figures are sculpted and carved by hand, then cast in resin and painted by hand.
iii.
Each Willow Tree® piece is cast from artist Susan Lordi’s original carving and then painted by hand.
iv.
Susan Lordi’s Willow Tree® sculptures from DEMDACO
v.
Artist Susan Lordi hand carves the original of each piece, capturing natural expression and emotion in each gesture.
vi.
A gift of Willow Tree® communicates beyond words.
Thank you for adhering to these guidelines. Consistent graphics will help strengthen the Willow Tree brand, improve customer recognition and ultimately, increase sales.
If you have any questions regarding Willow Tree® Graphic Standards, we would be happy to answer them. Please contact:
DEMDACO
Attention: Sales & Marketing
5000 W. 134th Street
Leawood, KS 66209
Phone: 913.402.6800
Toll-free: 888.336.3226
Fax: 913.685.8326
www.DEMDACO.com
REQUEST TO SELL
WILLOW TREE® ONLINE
Fill out this form to receive explicit written permission from DEMDACO to sell Willow Tree® products on the internet.
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Individual responsible for Internet Marketing
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By agreeing to and submitting the Authorized Willow Tree® Dealership Policy above, you may now proceed to sell on your retail website!
Requests for permission to sell on other websites and/or marketplaces are processed within 10 business days.
Please email us at
WillowTreeApproval@demdaco.com
for questions or assistance.